Bitrabo Editorial
Louis Vuitton has announced a new collection called “Treasure Trunks” that combines the physical and digital elements of non-fungible tokens (NFTs). By owning these unique ‘Treasure Trunks’, people can gain access to future products and experiences as well as joining a community of like-minded owners.
This move by Louis Vuitton is an exciting exploration of NFT potential and enhances the luxury ownership experience. Blockchain technology now enables the same feeling of exclusive ownership for digital assets as real-world possessions, with an unchangeable, transparent, and publicly accessible ownership system.
The fashion industry is embracing the “phygital” evolution, combining the physical and digital realms. Via, Louis Vuitton’s new initiative, is derived from the Latin word for road, introducing a new chapter for the brand that emphasizes traceability and introduces event-focused NFTs that incentivize communities of NFT holders.
The VIA Treasure Trunk is Louis Vuitton’s latest design, adding a Web3 twist to the esteemed collection. Crafted as a soulbound token (SBT), owners can unlock exclusive creations never revealed before. Access to VIA, Louis Vuitton’s digital collectibles portal, is granted to those who acquire the Treasure Trunk, providing access to previously unseen Louis Vuitton designs.
The VIA Treasure Trunk is priced at €39,000 per piece, with only a limited quantity of several hundred trunks available, enhancing its appeal to luxury enthusiasts and collectors. Fans can sign up to join the waiting list for the VIA Treasure Trunk on June 8, with invitees selected to join a private preview page on June 14 and the opportunity to purchase their own VIA Treasure Trunk on June 16.
Featured Image From Luxury Launches, Chart From TradingView.com