The 2024 US election is witnessing a growing interest in cryptocurrency among young voters. Gen Z and Millennials, constituting 40% of the electorate, are disillusioned with traditional financial systems and seek candidates who support digital finance solutions and cryptocurrencies.
Younger voters, aged 18 to 34, are more likely to own crypto compared to older Americans, with 25% of them being crypto holders. This tech-savvy demographic is not just engaged politically but also holds considerable influence.
Influence on Voter Turnout
Youth voter participation is on the rise, especially in key states like Georgia and Arizona. Candidates advocating for crypto-related policies are actively reaching out to young voters, with 51% expressing willingness to support a pro-crypto candidate.
Young crypto users are evenly divided politically, with approximately 41% identifying as Democrats, 39% as Republicans, and 20% as Independents.
Political Parties Embracing Crypto
Both major political parties are increasingly pro-crypto in a bid to attract young voters. Former President Donald Trump, previously skeptical of Bitcoin, has now embraced cryptocurrency and accepts crypto donations for his campaign.
Vice President Kamala Harris has faced pressure from pro-crypto groups to adopt a more favorable stance towards digital assets to appeal to the growing crypto community among young voters.
The shift towards crypto-friendly policies is more about electoral strategy than strict partisanship. Young voters see cryptocurrency as a pathway to financial independence and innovation, influencing their perception of candidates.
Significance for the US Election
Only 9% of Americans are content with the current financial system, prompting a demand for reform. The rise in crypto interest reflects a broader push for systemic change, making it crucial for candidates to address these concerns to avoid alienating voter blocs.
The trajectory of cryptocurrencies in the US will be shaped leading up to the elections. Young voters, viewing crypto as the future of finance, believe in the necessity for financial system transformation. This outlook could impact voting behavior, especially in battleground states where every vote holds significance.
Featured image from Open Canada, chart from TradingView