Emily Walker
The video streaming service Rumble, which competes with YouTube, has made its debut in the cryptocurrency market. The company’s CEO has officially announced that Rumble has acquired Bitcoin (BTC) for the first time, indicating that there may be more purchases in the future.
Bitcoin Transaction Confirmed by Rumble’s CEO
In a recent update shared on X, CEO Chris Pavlovski revealed that the initial BTC acquisition took place on January 17. He noted that this move is just the beginning for the company regarding Bitcoin, hinting at potential further investments.
Details on the specific amount of BTC acquired were not disclosed. Nonetheless, Rumble’s entry into Bitcoin investment reflects a growing trend where more businesses are adding BTC to their assets.
Pavlovski first suggested a possible cryptocurrency transaction for the company back in November 2024, conducting a poll on X to gauge interest in bitcoin investment. The response was overwhelmingly positive, with over 39,000 votes in favor. Prominent Bitcoin supporter and MicroStrategy CEO Michael Saylor even offered to discuss Bitcoin’s potential as a strategic asset for Rumble.
In December 2024, Rumble introduced a Bitcoin treasury plan, allocating $20 million for Bitcoin purchases. At this point, Pavlovski referred to Bitcoin as a “valuable tool for strategic planning.”
Interestingly, Rumble’s stock (RUM) saw a 5.31% increase by the end of trading last Friday. With today being Martin Luther King Jr. Day and the markets closed, it’s possible RUM could continue to rise when trading resumes.
Is 2025 Set for Increased BTC Adoption?
In 2024, Bitcoin experienced remarkable adoption, marked by significant developments such as the SEC’s approval of spot Bitcoin exchange-traded funds (ETFs) and a surge in companies adding Bitcoin to their financial strategies. However, experts predict that 2025 could witness even more widespread adoption.
The election of Donald Trump, known for his pro-crypto stance, raises the possibility of the establishment of a US Bitcoin strategic reserve. Should this plan come to fruition, it could become a pivotal factor in solidifying Bitcoin’s reputation as a dependable asset.
A recent analysis from Fidelity Digital Assets points to growing interest in Bitcoin from nation-states and governments as key drivers for its expansion in 2025. Furthermore, Standard Chartered suggests that Bitcoin prices could soar to $200,000 by late 2025, supported by favorable regulatory changes during Trump’s presidency.
Nevertheless, shifts in global economic policies could potentially hinder Bitcoin’s optimistic growth trajectory. Currently, Bitcoin is valued at $107,608, reflecting a 1.6% increase over the last 24 hours.
