Bitrabo Editorial
A bipartisan group of US senators is introducing the Content Origin Protection and Integrity from Edited and Deepfake Media Act (COPIED), aiming to combat the rise of AI deepfakes.
Senators Maria Cantwell, Marsha Blackburn, and Martin Heinrich are leading the charge to establish consistent methods for watermarking AI-generated content, enhancing digital authenticity.
Deepfake: Enhancing Transparency in the Digital Age
The COPIED Act mandates that AI service providers embed machine-readable origin data into their content, setting a new standard in the digital landscape and cryptocurrencies.
This measure promotes transparency, ensuring creators maintain ownership of their work amidst the increasing dominance of AI in various industries, as highlighted by Senator Cantwell.
Senator Blackburn emphasizes the need to safeguard the public from deepfake threats posed by malicious actors taking advantage of AI technology to create counterfeit content.
FTC to Enforce Stricter Regulations
The FTC is tasked with enforcing the COPIED Act, overseeing compliance and addressing any violations under its purview of deceptive or unfair practices.
As discussions on the ethical implications of AI grow, Microsoft’s departure from the OpenAI board reflects concerns over data collection capabilities driven by AI.
Industry Response and Vision for the Future
While opinions within the digital and creative sectors vary on the COPIED Act, many stakeholders recognize the necessity of such legislation.
Michael Marcotte, the National Cybersecurity Center founder, criticizes tech giants like Google for not doing enough to combat deepfake scams, emphasizing the need for proactive measures.
Featured image from Dataconomy, chart from TradingView